THE IMPACT OF SOCIAL ADVERTISING ON A HEALTHY LIFESTYLE OF A STUDENT
https://doi.org/10.25587/SVFU.2023.31.2.005
Abstract
Healthy lifestyle and its advertising play an important role in ensuring demographic growth and strengthening the health of the Russian population. Attempts are being made to apply it, but in terms of their content, scope and systematic nature, they often do not correspond to the possibilities of advertising a healthy lifestyle. The means of modern promotion of a healthy lifestyle are outdoor advertising, television, radio and social advertising in print media, social films, educational programs. Social advertising is a type of communication, the purpose of which is to draw attention to the current problems of society and its moral values. The article discusses the importance of social advertising on a healthy lifestyle of students of the Institute of Medicine, M. K. Ammosov North-Eastern Federal University. An anonymous survey was conducted in the form of a questionnaire for 30 respondents. The fundamental principles of the formation of a healthy lifestyle among students, which makes it possible to preserve and strengthen health, were studied; the peculiarities of the influence of social advertising on the preservation and development of students’ health and the formation of a healthy lifestyle among them were highlighted; a number of measures to improve the quality of social advertising for the formation of a healthy lifestyle among students were proposed.
About the Authors
N. I. Koryakina
Institute of Medicine, M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
KORYAKINA Natalia Ivanovna – Master’s student, Department of Health Organization and Preventive Medicine
677016 Yakutsk, ul. Oyunskogo, 27
Tel. 8-964-420-67-28
L. F. Timofeev
Institute of Medicine, M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
TIMOFEEV Leonid Fedorovich – Doctor of Medical Sciences, Professor, Department of Health Organization and Preventive Medicine
677016 Yakutsk, ul. Oyunskogo, 27
Tel. +7-914-225-88-45
References
1. Osipov D.V. Sport in the life of youth // Journal of Science [Electronic resource] Orel, 2020. 78 p. https:// cyberleninka.ru/article/n/sport-v-zhizni-molodezhi/viewer.
2. Malevannaya E.S., Kulov D.B., Aitmagambetova S.S. Value preferences and self-assessment of health of medical students // Journal Medicine and Ecology [Electronic resource] 2015. P. 34-36. https://cyberleninka.ru/article/n/tsennostnye-predpochteniya-i-samootsenka-zdorovya-studentov-medikov/viewer
3. Chernogorova A.A., Savkina N.V., Tikhomirova T.A. The role of proper nutrition in the life of a student // Journal of Science [Electronic resource] Orel, 2020. 141 p. https://cyberleninka.ru/article/n/rol-pravilnogopitaniya-v-zhizni-studenta.
4. Chedov K.V. Physical education. Healthy lifestyle [Electronic resource]: textbook. allowance / K.V. Chedov, G.A. Gavronina, T.I. Chedov; Perm State. national research university. – Electronic data. – Perm, 2020. – 1.68 Mb; 128 p. – Access mode: http://www.psu.ru/files/docs/science/books/uchebnieposobiya/fizicheskaya-kultura-zdorovyj-obraz-zhizni.pdf.
5. Zarodnyuk G.V., Larionova M.N. Fundamentals of a student’s healthy lifestyle: Fundamentals of a student’s healthy lifestyle: textbook. manual for students of technical universities / G.V. Zarodnyuk, M.N. Larionov. – St. Petersburg: Publishing House of the Polytechnic. un-ta, 2016. – 26 p.
6. Shut’eva E.Yu., Zaitseva T.V. The impact of sports on human life and health // Scientific and methodological electronic journal “Concept”. – 2017. – No. 4 (April). – 0.4 p.l. – URL: http://e-koncept.ru/2017/170084.htm.
7. http://elar.uspu.ru/bitstream/uspu/13982/2/2020kochurovaem.pdf.
8. Sepkhanyan R.A. The role of social networks in the modern world. The use of social networks in applied research // Portal of scientific and practical publications [Electronic resource]. URL: https://portalnp.snauka.ru/2016/05/3428 (date of access: 11/25/2022).
9. Milyaeva E.A. The role of social networks in promoting a healthy lifestyle and sports // Materials of the XI International Student Scientific Conference “Student Scientific Forum” URL: <a href=https://scienceforum.ru/2019/article/2018010932 (accessed: 02/24/2023).
Review
For citations:
Koryakina N.I., Timofeev L.F. THE IMPACT OF SOCIAL ADVERTISING ON A HEALTHY LIFESTYLE OF A STUDENT. Vestnik of North-Eastern Federal University. Medical Sciences. 2023;(2):42-49. (In Russ.) https://doi.org/10.25587/SVFU.2023.31.2.005
Views:
348
Email this article 